To people as a mirror: China 3G forget peace of mind
Busy week in Beijing Telecommunications Exhibition in various media reports and comments of the industry came to a close, of course, the theme of the exhibition is nothing but hot in China over the current 3G. Review into this year by the three major telecom operators in China's 3G wave set off, more like the media and entertain themselves between operators, the actual results are unsatisfactory. I think that this unsatisfactory mainly in two aspects. One is the consumer market, another is the operators themselves. Do not know what other people the impression that, at least I feel that in addition to the operators frantically subsidies and none other, that is throwing money at it, the like do not see anything of substance. Therefore, telecommunications operators in the industry debate and confusion of the issue is. 3G in China, where is the short board?
As the saying goes: you can now have a person's on in our industry and for the 3G operators are still difficult to make a variety of so-called front line of the time, across the Atlantic to a U.S. telecommunications market, the first half of the year Mobile Internet reports strong revenue growth caused the author's attention. The report said the reason why the U.S. wireless data services can achieve strong growth, mainly due to 3G services, low rates and the iPhone and other mobile Internet mobile hot promotion. It is exactly because of this, the first 6 months of this year, U.S. wireless data service revenues of 20.6 billion, Japan was 160 billion, and China 86 million. In fact, China's operators should have a good look and study the full text of this report (if you can got it), at least other people's words reveal the 3G wireless data service times and the key. That 3G services (should be applied), tariff and terminal (mobile phone). This is the current telecom operators in China the focus of competition and confusion.
Look at the terminal, through the release of Chinese telecom operators for the suffix N species to Phone platform Ye Hao, terminal worth mentioning, temporary feelings of deep admiration fish goes without saying. From recent media and industry attention to the net terminal (mobile phone) to see, mainly in the China Mobile and Lenovo to launch the OPhone on. Some do evaluation, and some simply introduce Lenovo OPhone function directly as comments on the web. The overall conclusion is OPhone function better than Apple's iPhone. Some media have even called Lenovo OPhone evaluating the performance of more than iPhone, similar to the PC (Internet version). LEAVE user experience will vary, objectively, the user experience should be the design, brand, features, applications and integrated with the formation of prices. I really do not understand how the media and industry performance is obtained OPhone over iPhone, because here there is a simple, common-sense errors. An objective measure of performance is the criteria? Not be read to support the number of applications? If so, then the current iPhone can support the number of applications (to Apple Store to see will know, quite a few news reports)? Phase By contrast, the number of applications to support Lenovo's OPhone? If someone says that the core application of evaluation? that I want to ask is, 3G core application? we find it? we do not have the confused lot, actually? So terminal shortcomings still exist, particularly rely on the domestic brand handset. When we lost in the 2G era of China-made mobile phone, 3G and a challenge for the times greater than the opportunity. How to enlarge the opportunities that only expected by the operator's subsidy is not enough to enhance their true core competencies is the key. To know that in the United States, with the cooperation of operators, but iPhone has a right to speak.
Zaiqiao application. As a big success in the 3G era's iPhone probably did not find a so-called core, or known as the killer application. So iphone is now a large number of applications rely on the support. In contrast, China Mobile first to introduce the MM (mobile application stores) fell far short of this number. Also goes without saying that the MM is set to move all brands and types of mobile phones, but iPhone is just a brand and a product. So not found or does not exist in the 3G era, when certain types of killer applications, and more, as long as they can take full advantage of 3G advantages can not impress exhausted. Of course they are closely linked and terminal. The number of terminals is one thing more important is the quality and visibility terminal. Otherwise, software application developers will not end there for the development of a popular enthusiasm, which is a benign one another through a bad process. Thus, the application of 3G in China do not say the quality, quantity is not enough to do also play a 3G potential.
Last is the tariff. Although China's three major carriers have been offering a variety of so-called tariff packages to sharing profit or cheap to attract users to use 3G services. The feedback from the market perspective, the price is really not low enough, that is not low to the market and users feel the need to introduce 3G services, this fact and the author mentioned above, terminals and applications are closely linked. When our application in the terminal and short board (need some time to change), which is not directly controlled operators when rates should be able to do 3G operators can pull the most direct effort. That operators can be called to the terminal (including the end of the development, promotion, etc.) more than the subsidies given to users? Sometimes excessive subsidies on the contrary, encourage innovation and inertia terminal manufacturers.
In fact, the thrust of this article the author is the development of 3G industry chain as a whole development process, I simply understand that the above mentioned three aspects. Any one of them is essential for the development of 3G, and affect each other. Unfortunately, we currently have in these three areas there are different degrees of short board. Who, then, is the real breakthrough, this could lead the actual development of 3G in China, should we stop and seriously consider the. But recently the media and third-party operators even for the Chinese 3G speculation Wang, publicity is necessary, but remember that it is important to promote the same time not to forget the peace of mind. This is also the writer for the China 3G expectations.
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